Marilyn P. Clark
Marketing Specialist
Licenses and Certifications
Courses: LinkedIn Learning
The following is a list of certificates for various skills and courses. A goal of mine is to learn and grow more, so these certifications and courses are great ways to gain more knowledge. *Note: This list will continue to grow.
Content Marketing - Social Media
In this LinkedIn Learning course, I learned about how social media can be used in marketing as a creative approach. I learned about various things such as the types of content that can be used, how to approach content marketing with social media, and more. One thing I didn't know about going through the course about the ways to distribute content such as the difference between earned and paid media as well as owned and shared media.
Social Media Marketing: Strategy and Optimization
One of the reasons I love the field of social media, and the ways of marketing is that it helps any idea or business grow. I learned in this LinkedIn Learning course what the key components are to Social Media Marketing. I grew more with great insight while going through the course by learning more about social media audit, what drives platforms, and the idea of engagement with followers.
SEO for Social Media
A skill that I have not gotten the chance to learn more on is SEO, especially with Social Media. After learning more about it in the LinkedIn Learning course, I see that SEO ranking is important when it comes to social platforms and presence. I learned how to use relevant social media channels for the benefit of SEO and the approaches with different marketing types.
Managing Brand Reputation
Managing Brand Reputation was a very informative course about how to go about Marketing Reputation Management. I found this course to be enlightening, because it provided tools, great scenarios, and the good vs. dark side of this kind of work. This course is from LinkedIn Learning.
The Science of Logo Design
This LinkedIn Learning course was about how to approach designing a logo in a scientific way. As I watched each video, I learned how using certain shapes cause a certain reaction toward the audience. I have been wanting to learn more about design whether it is graphics or how to create a logo. This was a very informative topic and skill set.
Marketing Analytics: Setting and Measuring KPIs
This LinkedIn Learning course offered me a glimpse of what it is like to work with marketing analytics. One of my goals is to learn about marketing analytics to learn more about that technical side of marketing. This is the first step to learning more about analytics when it comes to marketing and social media.
Playbook Basics - Drift - October 2021 to October 2022
Through the ELS work with Drift, I was able to get certification in Playbook Basics. In these lessons, I learned the ins and outs of how to create a playbook to formulate conversations online through Drift. It was very informative throughout the certification process.
Conversational Marketing - Drift - October 2021 to October 2022
Through the ELS work with Drift, I was able to get certification in Conversational Marketing. In these lessons, I learned the ins and outs of how conversational marketing impacts sales, business, and the way you market your business online.