Marilyn P. Clark
Marketing Specialist
Resume
MARKETING COORDINATOR
UT SOUTHWESTERN MEDICAL CENTER | MAY 2022 - PRESENT
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Developed and executed comprehensive marketing strategies for the Orthopaedic Surgery department, driving patient acquisition and enhancing brand awareness.
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Coordinated and managed all digital marketing efforts, including social media campaigns, email marketing, and website content, resulting in high engagement and following, especially on social media platforms and email newsletters
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Facilitated and produced email newsletters for the department each month, and for a wider audience each quarter. These newsletters would feature department announcements, faculty news, research news, education news, and upcoming events. Quarterly newsletter and department newsletter each have different target audiences.
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Collaborated with physicians and healthcare professionals to produce compelling and informative marketing materials targeting patients and referring physicians.
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Organized and facilitated photo and video shoots for promotional material for the department and its surgeons.
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Worked with a third party and implemented SEO best practices to optimize online visibility and search rankings for Orthopaedic Surgery services.
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Created and monitored marketing performance reports, analyzing data to assess the effectiveness of marketing initiatives and make data-driven improvements.
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Assisted in organizing and promoting educational events and seminars related to Orthopaedic Surgery, resulting in increased attendance and engagement.
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Worked closely with cross-functional teams, including communications, design, and media relations, to ensure consistent branding and messaging across all marketing channels.
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Actively stayed updated on industry trends and competitor analysis to identify new opportunities for marketing campaigns and strategic initiatives.
DIGITAL MARKETING COORDINATOR
EQUITY LIFESTYLE PROPERTIES | JANUARY 2021 - APRIL 2022
Work on web updates for properties
Maintain vendor relationships
Assistant to the iLab team
Work on maintaining search engines through a third party (Yext) Do market budgets and invoice work
Keep inventory on houses for sale, and for rent
SOCIAL MEDIA MANAGER
SAVING THE DATE | JUNE 2019 - AUGUST 2021
Manage social media accounts and created social media for daily postings Increased social media following and engagement
Used social media content to promote events and advertise what the event planning group does
MARKETING COORDINATOR
WILDCAT MANAGEMENT | MAY 2020 - NOV 2020
Create graphics for social media content and marketing material
Write copy and prepare content for upcoming social media posts in order to put together a content calendar
Sharing press to social media accounts and manaing multiple channels
Creating a landing page suitable for "link in bio" to increase engagement
SOCIAL MEDIA COORDINATOR (CONTRACT ROLE)
BRYNN BAGOT PUBLIC RELATIONS | NOV 2019 - MARCH 2020
Assist the Account Executives with generating social media content for clients
Create content calendars, used Later.com as a scheduling tool, implemented social media plans, and boosted audience growth on said platforms
SOCIAL MEDIA SPECIALIST (CONTRACT ROLE)
THE BOGLE AGENCY | SEPT 2019 -DEC 2019
Created Content Calendars for multiple clients
These clients spanned from a variety of industries
Grew in my writing skills to create copy for content
Grew in my social media analysis and audit skills
TEMPORARY OFFICE ASSISTANT
CLARK, MALOUF, AND WHITE LLP | MAY 2019 - SEPTEMBER 2019
Handled important tasks to the office such as scanning papers, making copies, organizing digital files etc.
Learned how to handle various legal documents
MARKETING COMMUNICATION INTERN
YMCA OF TUSCALOOSA | OCT 2018 - APRIL 2019
Developed a social media strategy to increase the following on social media platforms for the organization
Learned how to organize content through an editorial calendar
Education
Florence University of Arts (Italy)
Bachelors of Arts in Communication Studies
Major: Communication Studies
Minor: Computing Tech and Applications
Description: I held various positions such as VP of a Communication honors society, member of the election board for Student Government, and held multiple positions in my sorority, Delta Zeta.
This was a study abroad experience through Florence University of Arts in Florence, Italy. I took a class in The Art of Italian Family Business. I learned about the history of Italy's most notorious businesses and how they worked as well as shaped the economy.
This was a study abroad experience through Arcadia University in the London, England campus. I took a photography class. We went to multiple museums, learned about different types of photography, and had a major project at the end that we made a book out of all of our pictures.
Summer 2017
Arcadia University (London, England)
2015-2019
University of Alabama
Summer 2018